Positioning and Differentiating Your Business - 6237 Words

The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 I I Target Market: Part 1 – Developing the Components of Your Positioning Strategy The first step in writing your Positioning Strategy is to select the six general components by checking the appropriate boxes in each category below. Then translate those general components into the specific elements of your Positioning Strategy by writing down how each applies to your business in your target market. I Product acceptance I†¦show more content†¦That presents you with the opportunity to position your business as friendly and filled with employees who enjoy helping customers. Or you might notice in target market â€Å"B† that honor and integrity are prized personal values and the dominant purchase preference is â€Å"performance† (they focus on reliability, dependability, and quality). This could lead you to position your business as one that â€Å"goes the extra mile to make it work right for you.† Once you learn to apply this approach, the possibilities are unlimited! Redefining Your Products With so many similar and competing products and services out there, redefining yours so that it stands out from all the rest is an important part of your Positioning Strategy. The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet (cont’d) Key product attributes I Functionality I Sensory impact I Unconscious associations I Conscious-mind conclusions I Price/value I Access/convenience How they apply in this market segment†¦ Key psychographic characteristics How they apply in this market segment†¦ This component requires that you describe your product in terms of its key attributes as perceived by the customer. For purposes of positioning, you don’t have to create a detailed product description – just a few words toShow MoreRelatedEssay about Positioning841 Words   |  4 PagesPositioning Many people consider marketing as a means to let creative juices flow. In many ways, this can be true. But what many do not realize is that marketing needs common sense and logic to a certain extent. This applies to both internal and external marketing. Companies tend to lose focus – whether it be because it is having a difficult time dealing with high growth or because a few upper management ‘wanna-be’s’ try something bold (without thinking). This is where positioning comes intoRead MoreMetabical Positioning And Communications Strategy For a New Weight Loss Drug Harvard Business Essays and Term Papers948 Words   |  4 PagesHello Metabical Positioning And Communications Strategy For a New Weight Loss Drug Harvard Business Essays and Term Papers Search Results for metabical positioning and communications strategy for a new weight loss drug harvard business Displaying 1 - 30 of 1,500 * Metabical: Positioning And Communications Strategy For a New Weight-Loss Drug Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q amp; A 1. Who is involved in the decision making process? WhatRead MoreSegmentation, Targeting and Positioning of Toothpaste Industry1749 Words   |  7 Pagesserviced Market positioning After choosing a market segment the organisation must decide which place its product in its customers mind compared to competitors products in the segment. To properly position a product various positioning strategies may be used. Some examples of these are: Positioning by product attributes, according to usage occasions, according to user classes, against competitors and away from competitors and positioning for different product classes (Market positioning 2007) (KotlerRead MoreSegmentation, Demographic, Psychographic And Behavioral1255 Words   |  6 Pageseffectively met by their own offering. Marketers identify consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix (Lascu Clow, 2010). 2. 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