Positioning and Differentiating Your Business - 6237 Words

The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 I I Target Market: Part 1 – Developing the Components of Your Positioning Strategy The first step in writing your Positioning Strategy is to select the six general components by checking the appropriate boxes in each category below. Then translate those general components into the specific elements of your Positioning Strategy by writing down how each applies to your business in your target market. I Product acceptance I†¦show more content†¦That presents you with the opportunity to position your business as friendly and filled with employees who enjoy helping customers. Or you might notice in target market â€Å"B† that honor and integrity are prized personal values and the dominant purchase preference is â€Å"performance† (they focus on reliability, dependability, and quality). This could lead you to position your business as one that â€Å"goes the extra mile to make it work right for you.† Once you learn to apply this approach, the possibilities are unlimited! Redefining Your Products With so many similar and competing products and services out there, redefining yours so that it stands out from all the rest is an important part of your Positioning Strategy. The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet (cont’d) Key product attributes I Functionality I Sensory impact I Unconscious associations I Conscious-mind conclusions I Price/value I Access/convenience How they apply in this market segment†¦ Key psychographic characteristics How they apply in this market segment†¦ This component requires that you describe your product in terms of its key attributes as perceived by the customer. For purposes of positioning, you don’t have to create a detailed product description – just a few words toShow MoreRelatedEssay about Positioning841 Words   |  4 PagesPositioning Many people consider marketing as a means to let creative juices flow. In many ways, this can be true. But what many do not realize is that marketing needs common sense and logic to a certain extent. This applies to both internal and external marketing. Companies tend to lose focus – whether it be because it is having a difficult time dealing with high growth or because a few upper management ‘wanna-be’s’ try something bold (without thinking). This is where positioning comes intoRead MoreMetabical Positioning And Communications Strategy For a New Weight Loss Drug Harvard Business Essays and Term Papers948 Words   |  4 PagesHello Metabical Positioning And Communications Strategy For a New Weight Loss Drug Harvard Business Essays and Term Papers Search Results for metabical positioning and communications strategy for a new weight loss drug harvard business Displaying 1 - 30 of 1,500 * Metabical: Positioning And Communications Strategy For a New Weight-Loss Drug Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q amp; A 1. Who is involved in the decision making process? WhatRead MoreSegmentation, Targeting and Positioning of Toothpaste Industry1749 Words   |  7 Pagesserviced Market positioning After choosing a market segment the organisation must decide which place its product in its customers mind compared to competitors products in the segment. To properly position a product various positioning strategies may be used. Some examples of these are: Positioning by product attributes, according to usage occasions, according to user classes, against competitors and away from competitors and positioning for different product classes (Market positioning 2007) (KotlerRead MoreSegmentation, Demographic, Psychographic And Behavioral1255 Words   |  6 Pageseffectively met by their own offering. Marketers identify consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix (Lascu Clow, 2010). 2. Discuss a company (not your marketing plan company) that you believe understands the concept of segmentation and the identification of a target market to focus their marketing efforts. What are some of the key indicators that they understand target market analysis? I think AppleRead MoreSegmentation, Targeting Positioning1463 Words   |  6 PagesUniversity of Zimbabwe Graduate School of Management *Marketing Ma*nagement Question: Kotler (1988) has stated that: â€Å"The heart of modern strategic marketing can be described as STP – segmenting, targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way, market segmentationRead MoreMicro and Macro environment factors1639 Words   |  7 Pagesmarketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria, targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers, suppliers, creditors, distributors, dealersRead MoreThe Marketing Objectives Of Qantas Airlines1404 Words   |  6 Pagesreasons. For example some pursue to provide essential services for the community benefit, whereas others for profit produce goods or services. Therefore in general terms business plays a role in overall contribution of our society. The market today is very strong and competitive. Hence marketing activities often can be a differentiating factor between industry leaders and the other market players. The purpose of this report is to examine the marketing objectives of Qantas airlines. This assignment wishesRead MorePets.Com1013 Words   |  5 Pagespotential competitor. They needed to be backed by a venture capitalist like Amazon.com who is well established with a successful business model to learn from. Advantages Receiving cash and raise more money Pets.com obtained a link on Amazon.com’s home page Amazon also offered a buddy system for Pets.com employee to seek guidance from Amazon.com’s employee for any business issue Recruit top talents Eliminated a very strong competitor Enabled Pets.com to use the experience and strategic assets ofRead MoreA Compelling App Store Description998 Words   |  4 Pagesfor the best price that fits your buying habits and desires. Now with our iPhone app, you can enjoy Comp-U-Shop’s unique shopping user experience (UX) anywhere! This new iPhone app offers shoppers easy-to-use search tools and content to help you in finding the exact product you are looking for. Comp-U-Shop has also generated endless unbiased product reviews based on the Epinions community, and is growing daily! Download Comp-U-Shop on the go and start tracking against your family budget anywhere. WithRead MoreMy Target Market For A New Self Propelled, Robotic Lawn Mower962 Words   |  4 PagesDetermining the best target market for a new self-propelled, robotic lawn mower will require proper segmentation, targeting, and positioning. The consumer market should be divided with demographic and geographic segmentation; the entrepreneur should target middle-aged and elderly homeowners in sweltering locations; and the company should apply a â€Å"more for the same† positioning strategy. Demographic and geographic segmentation should be used to view the market structure. The use of multiple segmentation

Unions And The Freedom Of Collective Bargaining - 924 Words

â€Å"Right-to-Work provides no ‘rights’ and no ‘work’...It’s purpose is to destroy labor unions and the freedom of collective bargaining†(Martin Luther King). The roots of labor unions in the United States dates back to the late 18th Century, when skilled craftsmen joined forces against low product prices. Since then, labor unions have been practical to both the economy and the people which it employes. It has allowed laborers to make great strides in the protection of rights in their work. It has also increased wages, causing a strengthening of the middle class. Because of the benefits to the workers, an increase in wages, making a stronger middle class , and its historic success for the economy in struggling times , unionization is generally a better option than non-unionization. The essential reason why unions exist is for the benefits of its workers. Throughout the history of the United States labor unions have been created to protect the working class from harsh conditions and low wages. For example, the American Federation of Labor (AFL) formed to lobby to raise the workers’ wages, and improve the conditions in which they worked. â€Å"But more important in the long run was the permanent stamp that the AFL made on the American labour movement...and the objective of trade unionism became exclusively the incremental achievement of higher wages and better working conditions† (Organized Labour). During and after the Industrial Revolution, as portrayed in The JungleShow MoreRelatedLabor Unions And The Freedom Of Collective Bargaining1887 Words   |  8 Pageslaw to rob us of our civil rights and job rights. Its purpose is to destroy labor unions and the freedom of collective bargaining†¦ We demand this fraud be stopped† (Martin Luthe r King Jr. On Right To Work : We Demand This Fraud Be Stopped 1). The right to work law makes it so no employee can be forced to be in a labor union; therefore, it gives them the choice to be in a labor union or not to be in a labor union without it effecting them (â€Å"Right to Work Frequently-Asked Questions† 1). The rightRead MoreUnions and The Collective Bargaining: Is it Beneficial? Essay1326 Words   |  6 PagesUnions and The collective Bargaining: Is it Beneficial? Being a part of a group or an association that you pay into as a worker should have benefits that can help you continue to improve their lives. The benefit of having someone speak up for you could be better pay, better health benefits, and being better treated in the work place. Collective bargaining, while not being a guarantee, can help gain these benefits. It is the process of negotiations between representatives of workers and managementRead MoreShort Answer Essays on Collective Labour Law1714 Words   |  7 Pages Unit 2 Collective Labour Law Question 1 a) Explain what a trade union is and how a trade union may gain recognition from an employer. The Trade Union and Labour Relations (consolidation) Act 1992, looks into whether a trade union is temporary or permanent and is made up of members who are mainly working in one or more descriptions. Trade unions are there to protect and advance their members in the workplace. Trade unions are an independent group who are not under the control of the employerRead MoreEssay on Collective Bargaining in the Workplace564 Words   |  3 Pagesthat the rise of contractual or collective bargaining relationships during the post WWII era formalized the relationship between employers and unions. The use of collective bargaining agreements to resolve workplace disputes weakened unions and the power of workers. Other actions, such as using collection bargaining as a form of substitution for direct action and using it instead of the strike for grievance and arbitration procedure served , also has weakened the unions and the power of workers. TheRead MoreThe Extent and Location of Collective and Individual Bargaining in Britain and USA1435 Words   |  6 PagesThe Extent and Location of Collective and Individual Bargaining in Britain and USA Introduction The collective and individual bargaining systems that are in place in the United Kingdom (UK) and the United States of America (USA) have numerous similarities and differences. This essay concentrates on the extent and location of collective and individual bargaining in these two countries. Collective bargaining is the process whereby workers organise collectively and bargain with employers regardingRead MoreShould A Sustainable Program Launches?914 Words   |  4 PagesPrompt: If collective bargaining agreements are grounded in a common language, what might we as technology/school leaders, understand to ensure a sustainable program launches? I love sports. I love playing, watching, and all that comes with sports. In most professional sports, collective bargaining and player associations and unions are essential for ensuring that athletes are treated equitably and are then able to focus on their job—playing their sport to the best of their ability. But whatRead MoreAssessment of Changes in New Zealand Employment Policy Since 19841733 Words   |  7 PagesHistorically New Zealand has had an industrial relations system based on principles of collective bargaining, with union and employer representatives negotiating minimum employment terms and conditions. The Industrial Conciliation and Arbitration Act of 1894 established principles of; wage fixing through conciliation and arbitration; multi-employer awards; blanket coverage of conditions; compulsory union membership; and compulsory arbitration. This system served New Zealand for almost a century withRead MoreThe Future Of The Labor Union1274 Words   |  6 Pag eslabor unions, over the past decade there has been a decline within the union. Only 11 percent of Americans belong to labor unions with another 6 percent belonging to private sectors. The purpose of this paper is to discuss the future of the labor union. There are different factors included in the future of the unions. The structure and actions of unions and their effect on the global marketplace. Over the years it has been very important to shape the union s future and the affects the union haveRead MoreUnionization Of Home Based Workers1469 Words   |  6 Pagesconstitutional for the government to force unionization on home-based workers? ANSWER: Yes FACTS: On-union home-care personal assistants, who provided in-home care to disabled individuals through Medicaid-waiver programs run by the Illinois Department of Human Services, brought action against Governor in his official capacity, and three unions, challenging mandatory fair share fees paid to union. ANALYSIS: What is a Home-Based Worker? The initial question one must ask himself or herself when lookingRead MoreThe End Of The War960 Words   |  4 Pagesunionists. This quickly triggered a significant increase in union memberships and the number of strikes during the time. Ford being one of Canada’s largest workplaces was struggling in maintaining and meeting its worker’s demands. Before the end of the war, Union Auto Workers productively collected union dues directly from its members. However, with thousands of members coming back from the war, it was more challenging to collect the union dues, making it a full-time activity (Canadian Labour Congress

Core Humanities Essay Example For Students

Core Humanities Essay Macbeth PaperDecember 14, 1998People have a hard time getting what they want; in fact, the things they want can be incompatible with each other. The attempt to reach one of these goals can simultaneously hurt the other. In William Shakespeares Macbeth, the protagonist, Macbeth, is lured to murder the king, Duncan, by the desire for power, an appetite whetted by witchs prophecies and his wifes encouragement. But when he reaches the kingship, he finds himself insecure. He attempts to remove threats that decrease his security, including his companion Banquo and his son Fleance, who is prophesied to be king. His lords grow angry and revolt successfully, after witches lure Macbeth into a false sense of security by further foretelling. In Macbeth, we see that, despite appearances of paradox, mans goals of comfort and power are forever opposed in increment, though the two may decline together. The power from knowledge causes discomfort. It has often been said ignorance is bliss. After Macb eth is promised the throne, Banquo asks why Macbeth is less than Valles 2ecstatic. Good sir, why do you start, and seem to fear things that do sound so fair? (Act I. Scene iii. Lines 51-53) Macbeths new knowledge makes him uncomfortable, as he realizes the implications. His first thoughts considering murdering Duncan appear, and he is scared. After he commits the murder, Macbeth says, To know my deed, twere best not know myself (Act II. Scene ii. Lines 76-77). Knowing that has committed such a vile act makes him uncomfortable. It will be difficult to act innocent and to deal with his guilt. When he later decides to murder Banquo and Fleance, he tells his wife, Be innocent of the knowledge, dearest chuck, till thou applaud the deed (Act III. Scene ii. Lines 46-47). Hecate sets Macbeth up for his final fall, explaining her strategy, As by the strength of their illusionShall draw him on to his confusion. He shall spurn fate, scorn death, and bear His hopes bove wisdom, grace, and fear. And you all know security Is mortals chiefest enemy. (Act III. Scene V. Lines 28-33)The security provided by the second set of predictions is only fleeting. Feeling there is no threat to his power, Macbeth acts wildly, bringing his downfall and loss of both Valles 3comfort and security. The problem with knowledge was that it was power resulting in a decline in comfort. Those most comfortable have the least power. The enjoyment of security precludes strength. The Porter delivers an ironic speech on the evils of drink, explaining, Lechery, sir, it provokes and unprovokes: it provokes the desire, but it takes away the performance: therefore much drink may be said to be an equivocator with lechery: it makes him, and it mars him; it sets him on, and it takes him off; it persuades him and disheartens him; makes him stand to and not stand to; in conclusion, equivocates him in a sleep, and giving him the lie, leaves him. (Act II. Scene iii. Lines 32-40) While drink may cause comfort, its other effects contradict this. It takes away the power, the performance. This recalls the guards, comfortably asleep but not standing guard, the latter their condemnation, as they are said to stand and kill the king and then stop standing to. After the murder, Duncans sons Malcolm and Donalbain decide to forgo the power of the kingship. Says Donalbain, Where we are theres daggers in mens smiles; the near in blood, the nearer bloody (Act II. Scene iii. Lines 146-149). He Valles 4realizes that his father was murdered because of the position he was in. It would be much safer to not be king, despite the loss in power, because the threats are too great. Power serves as both a blessing and a curse. Gaining power causes discomfort. When trying to gain power, hoping to increase their pleasure, people find themselves wracked with guilt and paranoia. Macbeth sees how lucky the dead and powerless Duncan really is when he comments In restless ecstasy. Duncan is in his grave; After lifes fitful fever he sleeps well. Treason has done his worst; nor steel, nor poison, Malice domestic, foreign levy, nothing, Can touch him further. (Act III. Scene ii. Lines 22-27)Duncan has no power but faces no threats either. He is much safer than Macbeth, who lives in fear of losing the throne. As he observed, To be thus is nothing, but to be safely thus (Act III. Scene i. Lines 48-49). His power as king wasnt really as great as he though it would be, and his power is really for nothing because he feels so threatened. The same idea is found again when his wife says Valles 5Noughts had, alls spent,Where our desire is got without content. Tis safer to be that which we destroy than by destruction dwell in doubtful joy. (Act III. Scene ii. Lines 5-8)Everything they had done to gain the power they desired just led to greater discomfort, as they found the dead were much happier than they. Macbeth echoes her thoughts , saying Better be with the dead, Whom we, to gain our peace, have sent to peace, Than on the torture of the mind to lieIn restless ecstasy. (Act III. Scene ii. Lines 19-22)After the murder, Lady Macbeth is troubled by feelings of guilt, making her sleep fitful and uncomfortable. She says Out, damned spot! Out, I say! One- two -why then tis time to dot. Hell is murky. Fie, my lord, fie! A soldier, and afeard? What need we fear who knows it, when none can call our power to account? Yet who would have thought the old man to have had so much blood in him? (Act V. Scene i. Lines 29-45) Lady Macbeth is suffering from an illness of her own cause. The power brought with it much suffering and trouble. Valles 6 Though people seek both potency and pleasant security, the two are in conflict. The power of knowledge and the pursuit of power lead to a decline in comfort, and those without power find the most comfort. Macbeth and his wife find power to be troublesome, with those they killed even e njoying a more pleasant life. Like trying to measure two factors with precision, trying to reach both goals to a high degree is impossible. At the same time, the two are able to decline together. A balance needs to be found between complacent security and dangerous pursuits of power.